Rough economic times are forcing major artists to lower concert ticket prices. "I don't think anybody is looking around and going, 'Boy, I think I can sell out at $150 a ticket.' That's just not today's reality"
No one knows how the recession will affect concert business this summer, but several major acts are making sure that fans won't have to dig too deep to afford a ticket.
The Dave Matthews Band, Keith Urban, U2 and No Doubt already have announced they'll offer some bargain-priced tickets — in the $20-$30 range — for their tours, and it's likely that others will follow suit.
"They're creating lower price levels so that everybody will be able to come," says Pollstar editor Gary Bongiovanni. "I don't think anybody is looking around and going, 'Boy, I think I can sell out at $150 a ticket.' That's just not today's reality."
The prices are particularly good deals for acts who play mostly stadiums and arenas. Even Michael Jackson, who has sold out 50 shows at London's O2 Arena that i blooged about a few weeks ago, kept his prices in the $68-$103 range.
Prices tend to be adjusted to the times because acts don't want to play to empty seats, says Billboard touring editor Ray Waddell. According to Billboard Boxscore statistics, the average ticket price for a top 10 touring act in 2008 was $151.34.
No one knows how the recession will affect concert business this summer, but several major acts are making sure that fans won't have to dig too deep to afford a ticket.
The Dave Matthews Band, Keith Urban, U2 and No Doubt already have announced they'll offer some bargain-priced tickets — in the $20-$30 range — for their tours, and it's likely that others will follow suit.
"They're creating lower price levels so that everybody will be able to come," says Pollstar editor Gary Bongiovanni. "I don't think anybody is looking around and going, 'Boy, I think I can sell out at $150 a ticket.' That's just not today's reality."
The prices are particularly good deals for acts who play mostly stadiums and arenas. Even Michael Jackson, who has sold out 50 shows at London's O2 Arena that i blooged about a few weeks ago, kept his prices in the $68-$103 range.
Prices tend to be adjusted to the times because acts don't want to play to empty seats, says Billboard touring editor Ray Waddell. According to Billboard Boxscore statistics, the average ticket price for a top 10 touring act in 2008 was $151.34.
I've never attended a real concert and unless ticket prices really drop i probably never will.
Dueces!\-D Dibbs
Dueces!\-D Dibbs
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